Last week Inmann News held one of 12 nationwide Agent Reboot events in Denver. It promised to cover the following topics in a power packed one day seminar:
Topics throughout the day include:
- Social media – converting fans into paying clients
- Marketing yourself & your listings online – smarter & faster
- Turn your web site into a lead machine
- Making more money now – killer business planning strategies
- The mobile real estate agent – must-haves for the mobile agent
- Local market analysis by leading experts…and so much more!
I immediately signed up for the event thinking this is just what I needed….it turned out I was only able to make the afternoon sessions and maybe this was a good thing: both afternoon speakers- Chris Smith, Co Founder of Tech Savvy Agents and Daniel Rothamel, founder of RealEstateZebra.com were fabulous -their enthusiasm was matched by their tech savvy. I understood about every other word but came away realizing that mobile technology (iPhone, Droid, etc.) are fast becoming essential tools of trade for savvy realtors. If you are like me, and are blown away not only by the technological advances in our world but also by the younger generation that operates within that sphere with ease, here are 5 reasons why, as a realtor, you need to be up to date on all the new technology:
1. Your clients – buyers and sellers – are probably using that technology and if you expect to communicate with them effectively, you have to have the equipment to do so.
2. Competition: The Real Estate business, as everyone knows, is highly competitive. Knowing and being able to use the new technology puts you ahead of your competition giving you a competitive edge.
3. Marketing: With so many homes on the market today, its imperative that agents market their listings in creative ways and get them in front of as many agents as possible.
4. Communication: It is absolutely critical for an agent to be able to reach clients, lenders and title companies in a timely manner. You have to have immediate access to all documents and be able to pass relevant information along to anyone involved in the transaction.
5. Closings: Your goal as a savvy realtor is to have a smooth closing – it’s the last impression you leave with your client and you want it to be a great one. Being able to access and send any documents,contracts or lender information will often times save a closing in these uncertain economic times.
Bottom line: Real estate agents today need to know what internet programs will help them deliver quality service and which mobile devices will facilitate communication and marketing all hopefully leading to smooth closings for their clients.